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Forbes.com, Home Page for the World’s Business Leaders, is one of the most trusted information resources for the world’s affluent business leaders. We reach an audience that is more likely to use the Web for their personal and professional activities and to shop online and offline.

Corporate Decision Makers (Index)

C-level Executives	149
EVP/SVP/VP	163
Financial Services Decision Maker	228
Business Consulting Services Decision Maker	251
Marketing Services Decision Maker	204
IT Technology Consulting Services Decision Maker	181
Other Technology Consulting Services Decision Maker	234
ASPs/Internet Access Services/Website Hosting Services DM/Influencer	200

Active Online (Index)

7+ Years Online	174
Online Every Day	155
Any Broadband Connection	152
Read Business / Finance News Online (Yesterday)	268
Read Technology News Online (Yesterday)	305
Conduct Work-related Research Online (Yesterday)	201
Monitoring Investments/Stocks (Yesterday)	345
Any Online Investment Transaction (Last 6 months)	313
Shopped B2B - IT Technology Consulting Services Online (Last 6 months)	203
Shopped B2B - Telephone Equipment Online (Last 6 months)	357

Upscale Consumers (Index)

Current Market Value of Portfolio $1 million +	316
Own Top/Prestige Luxury Car	227
Definitely will Purchase New/Used Car or Truck (Next 6 months)	148
Attended Auction (Last 30 days)	191
Any Car Rental for Business (Last 30 days)	186
3+ Round-Trip Air Flights For Business (Last 30 days)	165
Golf Vacation (Last 2 years)	224
Cruise Ship Vacation (Last 2 years)	175
Purchased/Transacted Vacation Packages Online (Last 6 months)	247

Source: @Plan Summer 2002

For more information, please contact your local sales rep, or Bruce Rogers at brogers@forbes.net.