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The Tennis Racquet Of Tomorrow
Davide Dukcevich and Brent Lang, 07.05.02, 12:00 PM ET

NEW YORK - It seems that tennis racquet styles change as frequently as hairstyles.

We associate the 1970s and the wood racquet with the curly, uncouth coif of John McEnroe. Oversized racquets dominated country club courts in the 1980s, when Martina Navratilova and her mullet were winning Wimbledon after Wimbledon. The 1990s saw Andre Agassi's sleek, shaved head, as well as racquet frames that grew thicker than some dictionaries.

As every barber and pro shop owner know, new fads bring new money. And while celebrities determine what people will wear on their head, tennis racquet companies are the ones who dream up what will be gripped on the baseline.



New models are expected to lift tennis racquet sales this year. The tennis racquet industry saw about $107 million in sales last year, almost flat from 2000, according to North Palm Beach, Fla.-based Sporting Goods Manufacturing Association. Racquet revenue had been growing steadily before last year, raking in $95 million in 1998 and $103 million in 1999.

Elizabeth Zelma contributed this report.





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